Institute of Business and Technology

The Institute of Business and Technology provides students a wide variety of programs in the fields of Technology, Marketing, and Business.

NAF AOIT Academy of Social Media Marketing

This AOIT track is to introduce students to the practice and theory of communications marketing. In the first course, Media Production, students learn the basics of media production using the media tools of photography, film, video, audio production, and interactive media. Students apply these fundamentals by participating in hands-on group projects. Next, course two is Foundations of Journalism through Social Media and participate in maintaining a digital Vlog on the school website. In year three, students take Photojournalism and finese their knowledge of photography skills. In year four, students will take Business Ownership and participate in running a virtual company by handling the marketing and social media aspects of the business. There will also be opportunities to participate in internships through different media channels.

The academy courses are taken in sequential order.  THREE COURSES ARE REQUIRED FOR PROGRAM COMPLETION (those include Media Production, Foundations of Journalism, and Photojournalism). Program completers may be eligible for the Bright Futures Scholarship by fulfilling other scholarship requirements.

Industry certifications are available for CIW Social Media Strategist, CIW Multimedia Specialist, and others are always being added to our CTE programs.

Check out the BHS Academy of Social Media Marketing Vlog here.

Download the academy flyer here. 

COURSE PROGRESSION

9^th Grade: Media Productions

10^th Grade: Foundations of Journalism

11^th Grade: Photojournalism

Summer Before 12th Grade: Internship with a Local Business

12^th Grade: Business Ownership